Imagine an advertising strategy that works 24 hours a day, year after year, and costs you nothing other than a few hours of your time. Before you say no to article writing, look at all the benefits. I'll show you how to create more interest in your products or services than you ever thought possible, - even if you're not a good writer! Here's how the strategy works.

As an expert in your chosen field you have a lot of knowledge people are looking for. You have insider information as well. Article writing involves writing high quality articles that impart valuable information. Article writing is NOT an advertisement for your web site or company but it accomplishes that goal in a far better way! Instead of pushing your product or service, you are attracting clients and customers. Why? Because 90% of all internet users are looking for information only. They avoid advertising or anything that smells like it.

I know what you're asking. How will article writing work if most readers are not interested in buying anything? Easy. Look at scenario one. This is what most websites do. Let's suppose you give people advertising when they're looking for information. What happens? They'll stop reading and go to another web page in hopes of finding answers to their questions. Sometimes these people will need to search dozens of web pages before they find the information they are looking for. Now imagine that your article contains all the information they're looking for and it answers all their questions. What's next? Well, for one, you've helped them when no one else did! Also if your article provides information that isn't easy to find anywhere else, you've just made yourself an 'expert' in your field.

After reading your article, people will notice a link to your web site and a brief statement about what you do. This is located at the bottom of your article. Chances are they'll want to visit your site to read more about you and your business. If your website contains a lot of information, they'll probably spend considerable time there. The more time they spend on your website, the more likely they will be to notice offers, specials, and other advertisements.

Since you've provided the information they were looking for they will be less likely to rush off to another web site. After all they might have been to many sites already that said nothing. All they saw was advertising. This turned them off because they wanted information. That's why they took the time to read your article and visit your website. You gave them lots of information and satisfied their needs first. Now, they are open to reading about your related products and services.

This is the key point to remember when marketing your business or web site online. Since 90% of all users are interested in information, it makes sense to give them information! What other choice do you have? If you push advertising and very little information, they won't spend any time at your site! If you give them the information they're looking for, they'll spend a lot of time at your site, and that's exactly what you want. The more time they spend reading your information, the more likely you will be to sell them something!

Here's What Article Writing Accomplishes For You.

1. It makes you an expert or authority in you field.
2. As an expert or 'trusted adviser', they are more likely to listen to your advice when you tell them they need your products or services.
3. Writing articles can be free or low cost compared to traditional advertising. All that's required is some of your time.

Here's What To Do If You're Not Good At Writing.

If you're not a good writer, don't attempt to do it all yourself. Get all your ideas down on paper, and do the best you can. Then turn your article over to a copywriter or marketing expert that knows how to write. Sure it will cost you some money, but it's well worth it. If your articles are well written, they will work for you year after year, 24 hours a day, and on holidays. Best of all there is no ongoing advertising costs! No monthly charges. No pay per click.

Here's How To Promote Yourself As An Expert.

1. Create many pages of high quality informative articles for your website.
2. Create more condensed articles that you will send to article directories.
3. Submit your articles to as many high quality article directories as you can.
4. Make a commitment to write one or two quality articles every week.

Note. If your articles are top quality, high volume websites will pick up your articles and reprint them. Imagine. Hundreds of high traffic web sites publishing your articles, - all of them with one way links back to your website! As you know this means lots of free publicity for your business plus a substantially higher ranking with search engines such as Google.

Here's What You Can Expect From Writing Articles.

At first nothing much will happen. Then over time, publishers will begin to notice you. If they like one of your articles, you can bet they'll start searching for more of your articles. That's why you want to make a commitment to submit articles to article directories on a regular basis. Publishers will be looking for fresh new articles to publish and if they like your information, they'll be constantly on the lookout for your next new article.

There is no finer way to promote yourself online. Most people are looking for information only. Give them information that is unique, valuable, and hard to find anywhere else. Make sure that spelling and grammar is perfect. High quality articles will get published on high profile websites and perhaps even in popular magazines, ... Over time you'll become recognized as a leader in your field, and a trusted adviser. Once that happens, selling becomes easy and fun. All you need to do is tell people what they need and they'll buy it. Why? Because you're an expert. Your competition is busy 'advertising' and 'selling'. You're busy creating a reputation and trust. That's what consumers are looking for. They'll be anxious to make purchases from you, because they trust and have confidence in what you recommend. You'll become like a 'Doctor'. How many people argue with a doctor that they trust? Doctors don't give you a sales pitch and they don't even ask you if you want what they're recommending. All they say is, 'take these pills three times/day. Which pharmacy should we call? ...'

In summary, if you want a low cost, highly effective way to promote your business or website, write about information that isn't easy to find anywhere else. Then submit your articles to high quality article directories. At the bottom of your articles create a brief one line sentence that gives readers a compelling reason to visit your website. When they reach your website, make sure it is jam packed with easy to read, highly informative information. As an expert in your field, people will be more likely to buy products and services you recommend.