|
Generating Website Traffic Can Be Free And Easy!
Number Times Read :
50
Word Count: 1388
|
|
One of the very best ways to promote your website is by becoming an 'expert' in your field. How can you do that? Write high quality informational articles and submit them to online article directories. This form of internet marketing is free and highly effective. If your articles sizzle, they might be reprinted on thousands of websites, - all of them with live one way links back to your website! Here's how to do it.
Eight Common Mistakes People Make When Writing Information Online.
First of all, your articles need to be found. You can submit your articles to hundreds of directories but that doesn't mean that people will find your information. Article directories contain thousands of articles. No one will see your articles unless you understand these internet marketing secrets. Here are 8 common mistakes and how to avoid them.
Mistake #1 is using words with double meanings that search engines can't understand. Having the support of search engines is vital to your success promoting your articles and your website. It doesn't matter how many article directories publish your articles. If no one is finding them, your articles will be lost in cyber space and you won't get any traffic back to your site.
One of the best ways to test your articles is by putting Google adsense ads on the same page. These ads are actually computer codes that generate new ads every time the content of a web page changes. If the ads are relevant and related to what you're writing about then you've done a good job communicating your message. If the ads are totally unrelated or some of the ads are unrelated, you need to rewrite your article.
If you don't have Google Adsense, you should be able to find an article directory that has Google ads beside their articles. Also look for a directory that allows you to go in an edit your ads at any time. If you write an article and the ads are unrelated, it means that the search engine can't understand what your article is all about. Read your article again to see why there is confusion and misunderstanding. Then make the necessary changes.
If you make changes in your article or upload a brand new article, it may take a few minutes for the Google Adsense codes to generate appropriate ads. Be patient. Wait a half hour and try again.
Mistake #2 is using keywords that aren't popular. If an article directory allows you to enter keywords, this is a very important feature. The best authors use the most popular keywords in their articles. Here's how to use keywords correctly.
1. Find out what keywords are searched for most frequently on the internet. Incorporating these keywords in your articles increases the chances of people finding what you've written. e.g. If you're writing an article about how to promote business websites online, find out what most people search for when they're interested in that topic. Then choose the most widely used keywords in you article. For example, as I'm writing this article I did a quick internet search and discovered that 3377 people used the keyword 'internet marketing' and only 684 used the keyword 'online marketing' during the same time period. Also only 47 people used the keywords 'business marketing'.
2. If possible put one or more popular keywords in the title of your article. The title is extremely important to the success of your article.
3. When you have a choice between using high ranking keywords and low ranking keywords, always use the highest ranking keywords most of the time.
4. If an article directory gives you a place to enter keywords beside you article, choose up 10 keywords or keyword phrases. More doesn't mean better, so if you only have 5 popular keywords, only use 5. Don't add keywords that aren't in your article or shouldn't be in your article, just for the sake of having 10 keywords. On the other hand, if you have 12 good keywords, choose the best 10.
5. Be sure to use your keywords at least a couple of times in your article but don't overdo it. Putting keywords too close together or repeating them too often is a red flag for search engines and it can make your article appear to be poorly written.
6. Choose the best and most relevant keywords. Separate each keyword phrase with a comma and a space. Don't put the same keyword beside each other. e.g. this is not good - internet marketing, marketing plans, ... In this case you see 2 instances of the word marketing right beside each other. Even though they are separating by a comma, it's not the way to use keywords.
7. As mentioned above, you can and should use phrases in place of single words if it's appropriate. e.g. If your article is about free dating services, the keyword phrase 'free dating services' would make much more sense to search engines than these single words separated by a comma - 'free, dating, services'.
8. Always remember that you're writing for real people and not search engines. Don't use high ranking keywords unless it's natural to use them your articles. Tons of people will find your articles if you use popular keywords, but if your articles are obviously written for search engines, publishers are unlikely to reprint them on their web sites.
Mistake #3 is using a headline that doesn't immediately arouse curiosity and interest. The headline is the most important part of your article. Write several of them. Then sit back and read each one quickly. Pretend you're an internet publisher who is sifting through 100's of articles looking for a few of them to reprint. Which title immediately grabs your attention? Your headline is the first thing people see. Make sure it's high impact. Ideally your headline should attract the attention of search engines and internet surfers alike.
Mistake #4 is creating a introduction or article description that's boring. After the headline this is the next most important part of your article. It's purpose is to build on the headline and create so much interest in your topic that people can't wait to read the rest of your article.
Mistake #5 is using words in a way that's not 100% clear. What I always do is write a rough draft. Then I go over the article and eliminate sentences that aren't necessary or that don't add value. When I see sentences that are unclear or worded in an awkward way, I change them. I may have to carefully read each article several times until it finally conveys my message clearly in as few words as possible.
Mistake #6 is to cram information into long sentences and paragraphs. Readers on the internet are in a hurry. They tend to skim over information instead of reading every word. Subtitles, bullets, lists, highlights, and other formatting tools can also be used to make the most important parts of your article obvious.
Mistake #7 is writing an article that sounds like an advertisement. If you want to be published on high traffic web sites, you must provide high quality, unique, and valuable information. You must give away information that is extremely helpful. Focus on information, rather than promoting yourself. At the bottom of your articles, you can state your name, company, a brief but highly interesting sentence about what you do, and your contact information. When you become recognized as an expert in your field, people will search you out. A very small paragraph at the bottom of each article is all you need. Pure information is a far better way to promote yourself than trying to include product benefits, services offered, or your credentials in the body of your article.
Mistake #8 is writing one article and giving up because it didn't work - Or writing too many articles all at once then giving up because it didn't work right away. Writing articles is a 'fast' way to gain recognition, but it's not instant! It still takes time, but it's a whole lot faster than it was years ago before we had the internet. Make a commitment to write one or two high quality articles per week. In a year that's over 52 excellent articles! People need to see your name over and over again in order for you to gain 'expert status'. Also if a publisher reprints one of your articles, he or she is likely to reprint more articles written by you. That's why writing new articles consistently, week after week will increase traffic to your website exponentially over time.
By incorporating these principles in your articles, you will be far ahead of writers who don't know what drives traffic on the internet. Working smarter instead of working harder, will help you reach your financial goals quicker and with less effort. Finally, you will profit from the increased traffic your website receives.
|
Author Resource:-
Bill Borden specializes in helping businesses increase their profits by creating
high impact advertising and marketing materials. Please email
Bill at BestNewArticles.Com.
|
|
|
|
![[Valid RSS feed]](http://bestnewarticles.com/images/icon_Rss.png "XML Feed For RSS"){kind=icon}
Category Rss Feed